|About the Book|
A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is. Social media, mobile internet, and global personal communications have changed the face of business forever. Industry has surrendered control of the agenda to the public, their consumers and customers. Your only option is to keep up. Get it right, and the opportunities are limitless. Get it wrong, and you will be publicly punished, your corporate voice lost in the chatter.Social Business: This is not a drill. Social Business guru Ryan Hogarth disects the startling advances in social media connectivity, charting the lessons of despots and dictators who ignored the shifting power base until it was too powerful to contain. Likewise the business world is wrestling with the consumer push-back, in an era where every press release and advertising message is deconstructed, shared, and commented by hundreds and thousands of well-informed, tech-savvy consumers.Why your website is no longer the first stop for consumers checking you out.How to get your messages to land where your customers are.Which platforms and channels work best for each purpose.The collision of people and technology is a social revolution which is only headed one way. To use it to your advantage, you need to understand what is happening below the surface. Every smartphone enables an activist- learn how to create a Social Business culture that everyone loves, a culture that theyll be happy to promote.The Blueprint to Get With The Program. Generation X executives and managers are running most of the world’s big companies, but are being rapidly caught by new, rapid growth mega-corporations, owned and staffed by Millenials- those born in the 80’s and 90’s. What are they doing that we are not? In this new book, Hogarth defines not only the social strategies that all businesses should be pursuing to maintain position, but also the underlying human factors that will determine the success, or otherwise, of your business in the next five years.How do we learn to think like our children, the new consumers?How do we convince them that we care about them?How do we learn the language of their lives?Because if we don’t, we risk a slow but inevitable slide into irrelevance. Click on Look Inside and read Chapter 1 right now!